Our story starts in a household kitchen in the 1990s, with a pot of sizzling hot oil on the stovetop. For many nights, the family would fry small batch after batch of hand-cut slices of potatoes. The cooks were trying to replicate those street-style potato chips from their Mexican hometowns. While the kids delighted on these "potato chips for dinner" nights, an entrepreneurial journey of over thirty years was just starting.

In 1992, we opened our first potato chip factory in Los Angeles, California, and we named it "La Placita". Named after the little public squares typically found at the heart of many traditional towns in Mexico and all across Latin America. It is there, amidst the streets that frame the square, where vendors sell street food and snacks to the joy of those strolling by. 

At La Placita, we cook street-style snacks.