From a family kitchen to LA street-style snacks.
Our story starts in a household kitchen in the 1990s, with a pot of sizzling hot oil on the stovetop and a family trying to recreate the street-style potato chips from their Mexican hometowns.
It started with hand-cut potatoes.
For many nights, the family fried small batch after small batch of hand-cut potato slices. The kids loved those “potato chips for dinner” nights, while an entrepreneurial journey of over thirty years was just beginning.
In 1992, La Placita opened in Los Angeles.
We opened our first potato chip factory in Los Angeles, California, and named it La Placita, after the little public squares found at the heart of traditional towns in Mexico and across Latin America.
We cook street-style snacks.
Inspired by the vendors, streets and flavors surrounding those town squares, La Placita continues to make snacks rooted in tradition, crafted with care and made to be shared.
A taste of LA tradition, made for sharing.
Explore snacks